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Why keywords are important to your website

“Increasing traffic to your site is a priority, but targeting the right audience to your site is a necessity.”

Marketing your website with SEO (Search Engine Optimization)

You have a lot of choices when it comes to marketing your website. You can use social media to advertise your business, either by posting engaging photos or by hiring some social media marketers.  You can also pay for social media campaigns or purchase ad space on such social media platforms.  If you use a marketplace like Etsy, you can also pay to have some of your products sponsored in searches, which means that when someone enters keywords that are relevant to what you’re selling, your product will show results first.

But if you sell using your own website, you will need to focus on search engine optimization (SEO). SEO not only promotes your website online but also strengthens the user experience. One of the core components for optimizing the search engine is to use the appropriate keywords.

Why are keywords necessary?

Keywords are ideas and topics that really describe your data. In SEO terms, these are the words that searchers enter in web pages, also known as “search queries.”

Keywords are vital because they are the link between what people are looking for and the content you are having to meet that need. Your primary objective in the search engine ranking is to accelerate organic traffic to your website from the search engine result page, and the keywords you want to target will specify what kind of traffic you get.


Keywords help site owners with the following:

– Identify and use the language of the target audience.

– Develop valuable content for target audiences.

– Get content in front of the right person at the right moment.

– Convey to Google that a site page is a match for the query.

– Enhance search engine ranking by enabling Google to recognize the webpage.

– Drive more relevant traffic to the appropriate pages.

– Boost on-site time by directing more traffic to websites.

– Drive sales by helping consumers find you, not your competitors.

These all matter for SEO. Keyword research helps you realize how your target market identifies your goods or services. It also demonstrates how clients ask for more information on your topics while using a search engine.

Armed with these keywords and phrases, you can come up with ideas about new content. You can also optimize your web page to match the searcher’s intent and answer the searcher’s queries.

Keyword research and optimization can increase your chances of being shown on 1st page of the search engine results. 

seo benefits



Identify your target audience and try to think like a customer when you make your list of keywords. Ask yourself, ‘If I needed to find one of these goods and services, what would I write in Google? ‘You can also discuss others, like friends, relatives, or even existing clients, to get their opinions on the phrases they would use when looking for your products.


While you’re doing your keyword analysis, it’s vital to consider the search intent of each query. Search intent is an essential part of keyword research because it allows you to prepare your content in a way that serves the needs of your customers.


Create a list of your major competitors and go to their webpages to see what keywords they’re targeting. Check the details and view the metatags to better locate the keywords they are addressing. Focusing on your competitor’s keywords would not only help you understand what you might forget but will also help you expand your set of ideas.


When you’re using Google Ads, you can use a keyword tool to search for your possible target keywords. With this method, you can collect data on keyword density and trends, keyword demand, and much more.


Don’t forget to evaluate and analyze the results after selecting your keywords. There are several trending keywords or phrases, along with new keywords that your rival companies may also be using.

seo strategy

Wrapping Up

Keyword research is integral to successful SEO. Apart from rankings, keyword research has a lot of features that will help you better deliver your customer. Choosing the most appropriate keywords to connect to your target audience may take time and effort, but the outcomes will be worth it.

If this seems overwhelming and you’d like some assistance with your website, don’t hesitate to contact us.