Can we really run B2B and B2C on the same storefront without compromising either?

Yes — that is the entire point of Shopify Plus B2B. Authenticated wholesale buyers see net pricing, NET-30/60 terms, company catalogs, and PO checkout. Anonymous DTC visitors see retail pricing, gift cards, and standard checkout. Same theme, same product data, same checkout engine — different rules. We have shipped this for distributors, beauty brands, and industrial suppliers without sacrificing either experience.

We have 50,000+ SKUs, 200+ price lists, and a complex tax setup. Will Shopify Plus handle it?

Shopify Plus supports up to 100M products, unlimited B2B price lists with rules-based assignment, multi-currency in 130+ markets, and Avalara/TaxJar integration for automated US sales tax across all 50 states. The Functions API lets us write custom checkout, discount, and shipping logic in TypeScript — anything Magento extensions can do, we do natively without third-party plugins.

How do you migrate without losing SEO traffic or breaking customer accounts?

Phase 0 of every migration is a 301 redirect map for every indexed URL, schema-level data validation, and a customer account migration with password-reset email triggered on first login (no account loss). We mirror your old site on staging, run them in parallel for 2 weeks, validate Core Web Vitals, then DNS-cutover during your lowest traffic window. Most clients see organic traffic recover within 30 days and lift within 90.

What about ERP, CRM, and 3PL integrations? We have NetSuite, Salesforce, and ShipStation.

Shopify Plus has certified, production-grade connectors for NetSuite, SAP, Microsoft Dynamics, Salesforce, HubSpot, Klaviyo, and 100+ 3PLs including ShipStation, ShipBob, and ShipHero. We use Celigo, Boomi, or custom middleware (depending on volume) for real-time order/inventory/customer sync. No batch CSVs, no overnight jobs — sub-second sync with full audit logs.

How do you protect us from credit card fraud and chargebacks at scale?

Shopify Plus includes Shop Protect (chargeback guarantee on eligible orders), Bot Protection on checkout, and Kount-powered fraud analysis on every transaction. For B2B, NET terms run through Resolve or Balance for instant credit decisioning and AR financing — you get paid in 24 hours regardless of buyer terms. Combined, our merchants average <0.3% chargeback rate vs. the 1.2% industry baseline.

What does a 90-day Shopify Plus launch actually look like?

Weeks 1–3: discovery, IA, B2B rules, price-list architecture, integration mapping. Weeks 4–8: theme build (custom or Dawn-based), B2B portal, ERP/CRM connectors, payment gateways, tax engine. Weeks 9–11: data migration, parallel staging, QA, performance tuning, training. Week 12: cutover with war-room support. Week 13+: optimization, A/B testing, conversion tuning. Most clients hit pre-launch revenue parity within 2 weeks of go-live.

What happens after launch — do you stay involved?

We hand you the keys: full theme source, integration documentation, runbooks, and a trained internal team. Optional managed-services retainer covers ongoing CRO, A/B testing, peak-season scaling (BFCM war room), and roadmap execution. Most clients keep us engaged for 20–40 hours/month post-launch — never required, always available.

Mejix

01 / 08Back to mejix.com

Mejix · Shopify Plus Certified Partner

Stop Managing Multiple Ecommerce Platforms
One Shopify Plus System for B2B + B2C

Unify wholesale, DTC, and marketplace on one platform — same customer data, faster launches, 40% fewer vendors.

90%

Faster product launches

$80K+

Operational savings / yr

31×

Year-1 ROI (case study)

02 / 08 · The Multiplication Problem

More channels = more platforms = more chaos.

You started with B2C. Then B2B. Then marketplaces. Now you're running 3–5 systems that don't talk to each other.

3–5 sales channels

DTC, wholesale, marketplace, direct, partner — each on its own platform.

Fragmented data

Different customer DBs, inventory systems, pricing rules. Nobody trusts the numbers.

3–4 weeks per launch

Every new product synced manually across catalogs, channels, and vendors.

Customers see chaos

Different prices, availability, and offers across channels — brand damage.

US ecommerce 2024

70%of B2B transactions are now digital (vs. 40% in 2019)

$60–150Kannual operational labor wasted syncing platforms

58%of ecommerce leaders rank channel integration as #1 challenge

60%of customers expect unified pricing across channels

03 / 08 · The Opportunity

Faster launches = faster growth.

Mid-sized retailer · $30M revenue · adding B2B wholesale to an existing Shopify B2C store.

−90%

Time to launch a new product

3 weeks→2 days

Launch 15 new products / yr instead of 5. 3× product velocity.

−$80K

Operational overhead

$100K / yr→$20K / yr

1 person manages a unified system vs. 3 managing 3 platforms.

−93%

B2B customer setup

2 weeks→1 day

Close B2B deals 13 days faster. 8–15% improvement in close rate.

Year 1 impact · $30M retailer

$4.5–7.5M revenue uplift

Conservative 15–25% lift on existing revenue base.

Op savings

$80K / yr

Payback in 1–2 months from savings alone.

5-yr ROI

$1.5–2.5M

04 / 08 · Why Partial Solutions Fail

B2B Edition, custom portals, point stacks — all three break.

Each looks like a fix on day one. Each becomes the next problem to solve by month six.

Shopify B2B Edition alone

Technically 'part of Shopify' but runs separately from your B2C store. Two admin interfaces, two customer experiences, manual inventory sync — fragile at best.

Custom B2B portal

Built for one thing — wholesale. Doesn't extend to marketplaces or partner channels. Engineering debt grows every quarter; security patches never end.

Best-of-breed point solutions

Shopify + Salsify + Zapier + custom middleware. 30–40% of project budget disappears into 'getting systems to talk.' Every API update breaks something.

Best-of-breed monthly stack

Shopify (B2C)$50–150K
Salsify (B2B)$50–80K
Integration platform$20–50K
Custom dev / middleware$50–100K

Total$170–480K / mo

Shopify Plus unified

$100–200K / mo

One platform. One contract. One source of truth for inventory, pricing, and customer data. Native B2B + B2C — designed in, not bolted on.

50–70%

lower stack cost

6 mo

to value

1×

vendor relationship

Unified commerce hub with channels orbiting a central Shopify Plus core

05 / 08 · The Unified Commerce Blueprint

One platform. Every channel. Six months.

Four phases. Built around your operations, not against them.

01Weeks 1–3

Assess & design

Audit current platforms. Map data flows for inventory, pricing, and customers. Design the unified Shopify Plus architecture and phased migration plan.

02Weeks 4–12

Migrate to Shopify Plus

Stand up Shopify Plus with native B2B. Migrate the master catalog, customer base, and pricing rules. Connect to ERP for real-time inventory. Run old systems in parallel.

03Weeks 13–18

Connect channels

Hook up Amazon, eBay, Alibaba, and partner channels. Wire analytics into BigQuery + Tableau. Go live on Shopify Plus and decommission the legacy stack.

04Weeks 19–24+

Optimize & scale

Lock in $100K/yr in operational savings. Layer on dynamic pricing and personalization. Train your team, hand over the playbook, plan the next channel.

Key principles

One source of truth — inventory, pricing, customer data.

Multi-channel ready — B2C, B2B, marketplace, partner, all on one stack.

Scales from $3M to $300M+ revenue on the same architecture.

Your team owns it — playbook documented, knowledge transferred.

06 / 08 · Real Proof

Industrial distributor · $3M uplift in Year 1.

Custom B2B portal + Shopify B2C + Amazon — consolidated to one Shopify Plus instance in 5 months.

Industry: Industrial parts distribution
Size: $45M revenue · 200+ employees · 5 warehouses
Stack: Custom B2B + Shopify + Amazon → Shopify Plus + SAP integration
Constraint: B2B and B2C running in parallel — no service interruption

Time to launch a new product

3 weeks→2 days

−90%

Operational overhead

$100K / yr→$20K / yr

−$80K / yr

B2B customer onboarding

2 weeks→1 day

−93%

Systems to manage

3 platforms→1 platform

Unified

Year 1 outcome

$3M+

revenue uplift

12 new product lines launched (vs. 4 prior year). 50 DTC customers converted to B2B accounts. $95K Mejix engagement → 31× ROI in Year 1, with payback in ~1 month from operational savings alone.

07 / 08 · Sizing

Size this to your operation.

Same blueprint — flexed to your revenue, channel count, and team.

Small

1–2 channels

$5–20M revenue · 2–3 months

Investment$40–60K

Annual savings$40–60K / yr

Payback1–2 months

Most common

Medium

2–4 channels

$20–100M revenue · 4–6 months

Investment$80–150K

Annual savings$80–150K / yr

Payback1–3 months

Large

4+ channels

$100M+ revenue · 6–9 months

Investment$150–300K

Annual savings$150–300K / yr

Payback1–2 months

Quick calc

Current platforms

Shopify + portal + marketplace + ops = X

Unified Plus

~50–70% of X

Example · $30M co.

$200K → $120K + $4.5M lift

08 / 08 · Common questions

Quick answers for ecommerce leaders.

The questions ecommerce, IT, and finance leaders ask before greenlighting a Shopify Plus B2B + B2C consolidation.

Free 45-min strategy call · No sales pitch · Get a sized roadmap.

Shopify Plus is the only enterprise platform that ships native B2B (price lists, NET terms, company accounts, quote-to-cart) and B2C on a single storefront — no separate codebase, no duplicate catalog, no integration tax. Magento needs custom B2B modules and a 9–12 month rebuild; BigCommerce lacks native quote workflows; a custom build is a $2M+ multi-year commitment. Shopify Plus launches in 90 days with 99.99% uptime guaranteed.

Stop Managing Multiple Ecommerce PlatformsOne Shopify Plus System for B2B + B2C